85% of Americans have at least one paid subscription going unused each month. Some might not even realize they have two or three Hulu accounts. That’s a lot of wasted money.
Using Experian to save money on bills is a lifehack that feels like being on the inside of a secret. So to connect with our younger target, we tapped into the popular slang “IYKYK” (if you know, you know) and built a vibrant, playful digital world.
Our spokeswoman guides us through this abstract, video-game-like space, showing how Experian keeps her in the know about her finances. We see Experian in action—revealing her subscriptions, “astro blasting” the ones she doesn’t need, and negotiating lower rates on others, saving her $670 a year.
By blending on-trend visuals with a fun, animated journey, we make the path to financial freedom feel not just easy but exciting.
Director / Animator: Vandivision
We launched a light-hearted new TV and social media campaign starring Instagram cat sensation Pompous Albert, to remind Honda customers of the importance of keeping their Honda vehicles in tip top condition with Honda Genuine Parts and Service.
We went in search of the biggest skeptic on the Internet to win over the social media masses in the new campaign. Enter Pompous Albert, an "Instafamous" (Instagram famous) cat with a hard stare that has generated thousands of memes across the Internet and social media.
Director: Jean
For the 2021 Oscars, we introduced Cadillac's groundbreaking luxury EV in a visually stunning spot that highlighted both its cutting-edge features and the empowering journey of a female CEO ascending to the top of her field. By juxtaposing the car’s innovative lighting with the CEO’s inspiring story, we brought Cadillac’s pioneering spirit to life, positioning both as "Light Makers" shaping the future of their industries.
The moment was broadcast live during the Oscars and revealed onstage by Regina King, who also lent her powerful voice to the spot. This dynamic unveiling not only showcased Cadillac's next chapter in luxury but also celebrated the bold leadership and vision that define its future.
Director: Peter Thwaites
In today’s fragmented and overwhelming car insurance market, consumers waste hours jumping between sites, repeatedly entering the same information in search of the best deal. Recognizing an opportunity to transform this exhausting process, Experian leveraged its new insurance marketplace and vast network of providers to create a seamless, one-stop solution—so consumers only have to shop once, and never again. We brought this innovated new technology to life in a series of creative spots.
Channeling the eerie tension of classic horror films, we transformed the tedious cycle of car insurance shopping into a cinematic nightmare. With ghostly glows, hypnotic trance sequences, and a neighborhood full of entranced rate-seekers, we dramatized the relentless, soul-sucking cycle of quote-hunting—presenting it as a modern American horror story.
In a contrasting spot, we brought a touch of humor to the drama of insurance shopping. Drawing on the language of therapy sessions, we playfully turned the experience into a comedic saga of emotional revelations, making the absurdity of car insurance shopping both relatable and entertaining.
Director: Todd Miller
For the 2020 College Football Playoffs, we designed and brought to life the AT&T activation space, seamlessly blending cutting-edge connectivity with unforgettable fan experiences. Our goal was to bridge the gap between fans and the game, giving them an immersive, tech-powered experience that brought them closer to the action.
We transformed an 80x100' space at CFP Fan Central into a dynamic, interactive playground, filled with custom experiences that captivated every fan. Upon entering, visitors were transported into the action, running alongside holographic players before stepping onto our virtual field of play. From there, they could dive into a series of one-of-a-kind video games designed to let them live out their football dreams and celebrate their victories in spectacular fashion.
To cap off the experience, we offered fans an exclusive opportunity to meet LSU and Clemson alumni players, giving them a rare, behind-the-scenes chance to connect with their football heroes in person.
It was a high-energy, cutting-edge fusion of technology, sport, and fandom—a truly unforgettable experience.
Every year, Honda kicks off their Spring Sales Event with something special. This spring, we took a creative twist by crafting a series of playful and imaginative stop-motion videos that transform a cluttered garage into a spotless one. The concept? To spark inspiration for our followers to tidy up their spaces and make room for a new Honda. We rolled out the videos across Honda’s social channels and launched an exciting contest, encouraging followers to share photos and videos of their own garage makeovers for a chance to win a brand-new Honda.
Director: Lucas Borras
We proudly unveiled the groundbreaking Experian Smart Money™ Debit Card in a vibrant, confetti-filled spectacle, seamlessly bringing the animated confetti from the Experian app to life. This dynamic visual treatment illustrates the transformative impact our product has on the world, empowering users to build credit without incurring debt. It’s a moment of celebration—a new era of financial freedom begins now!
Director: StyleWar
Most of the world had no idea that Intuit makes QuickBooks, TurboTax and Mint. To solve this, we created the Intuit Giant - a metaphor for all of Intuit’s sub brands and the star of their first advertising campaign. We launched the campaign Super Bowl weekend with a :15 spot and followed up with a heartwarming 4 minute animated film. The spot garnered over 21 million views on YouTube and continues to be the animated face of the brand.
Animator: Passion Pictures
To launch the all new Honda Odyssey on social media, we created a series of fun and playful videos showing how the Honda Odyssey and its range of special features can make your car life that much easier, with a little less drama. Each of the videos focuses on a familiar and funny problem, and then shows us a solution, one that Honda has already thought about.
Being in the car with kids makes you miss the days when driving a car was just dull. There’s always some major drama, or as we called it: “Backseat Drama”. We created hilariously familiar and everyday stories that parents everywhere could relate to. The meltdown, the food fight, the pee break, and the “pull over” threat, they are a part of our pasts and our present—a part of growing up.
Director: Lena Beug
For the 2019 Cotton Bowl, I create a series of AT&T branded, in-stadium imagery that brought the teams rivalry and the fans excitement to the next level.
This year in Austin, we created the first SXSW activation you take home with you, to tell everyone that there’s an easier way to save receipts. Additionally, we transformed a local flower shop into SX Small Biz, giving small business and the self employed center stage.
One of AdAge’s Top Campaigns of the 21st Century
Small Business Saturday inspired people across the country to support small, local businesses. From Washington D.C. to Washington State, governors, mayors, senators, and even President Obama, all voiced their support for Small Business Saturday. American Express encouraged small business owners to take charge of the day, helping them promote their businesses with free personalized ads, which appeared millions of times across the web.
The day continues to grow each year, with more individuals and local organizations continuing to embrace SBS as a holiday shopping tradition. My work on the campaign includes art directing for desktop, mobile, social platforms, and various print collateral.
The all-new Ridgeline comes to the rescue in this story about a man and his new furry friend. Rugged and sophisticated, this truck is ready to take on life's challenges big and small. And haul even the most precious cargo.
The full video is cut down into smaller segments and targeted toward groups of consumers who enjoy certain activities such as: DIY, The outdoors, 90s music and dogs.
Director: Chris Stanford
As part of KB Home’s brand redesign, we created a series of assets that allowed our costumers to envision themselves in their new home. Easing the home design process, and bringing the power of KB’s customization to life.
Photographer: Shaun Fenn
We brought the fresh new LA Clippers identity to life across social media and OOH with a series of dynamic visuals that capture the “Together As One” spirit. The imagery showcases the team’s energy, enthusiasm, and inspiration—qualities that resonate with every fan and create a sense of pride. It’s a look and feel that Clippers fans can proudly share and rally behind.
