For the 2020 College Football Playoffs, we designed and brought to life the AT&T activation space, seamlessly blending cutting-edge connectivity with unforgettable fan experiences. Our goal was to bridge the gap between fans and the game, giving them an immersive, tech-powered experience that brought them closer to the action.
We transformed an 80x100' space at CFP Fan Central into a dynamic, interactive playground, filled with custom experiences that captivated every fan. Upon entering, visitors were transported into the action, running alongside holographic players before stepping onto our virtual field of play. From there, they could dive into a series of one-of-a-kind video games designed to let them live out their football dreams and celebrate their victories in spectacular fashion.
To cap off the experience, we offered fans an exclusive opportunity to meet LSU and Clemson alumni players, giving them a rare, behind-the-scenes chance to connect with their football heroes in person.
It was a high-energy, cutting-edge fusion of technology, sport, and fandom—a truly unforgettable experience.