For the 2021 Oscars, we unveiled Cadillac’s first-ever luxury EV in a spot that showcased its amazing features, along side the story of a Light Maker female CEO looking back at her journey to the top.
We launched a light-hearted new TV and social media campaign starring Instagram cat sensation Pompous Albert, to remind Honda customers of the importance of keeping their Honda vehicles in tip top condition with Honda Genuine Parts and Service.
We went in search of the biggest skeptic on the Internet to win over the social media masses in the new campaign. Enter Pompous Albert, an "Instafamous" (Instagram famous) cat with a hard stare that has generated thousands of memes across the Internet and social media.
Director: Jean
For the 2020 College football playoffs I concepted and designed the AT&T footprint/activation space. Bringing the power of AT&T connectivity to life.
Most of the world had no idea that Intuit makes QuickBooks, TurboTax and Mint. To solve this, we created the Intuit Giant - a metaphor for all of Intuit’s sub brands and the star of their first advertising campaign. We launched the campaign Super Bowl weekend with a :15 spot and followed up with a heartwarming 4 minute animated film. The spot garnered over 21 million views on YouTube and continues to be the animated face of the brand.
The all-new Ridgeline comes to the rescue in this story about a man and his new furry friend. Rugged and sophisticated, this truck is ready to take on life's challenges big and small. And haul even the most precious cargo.
The full video is cut down into smaller segments and targeted toward groups of consumers who enjoy certain activities such as: DIY, The outdoors, 90s music and dogs.
Director: Chris Stanford
For the 2019 Cotton Bowl, I create a series of AT&T branded, in-stadium imagery that brought the teams rivalry and the fans excitement to the next level.
To launch the all new Honda Odyssey on social media, we created a series of fun and playful videos showing how the Honda Odyssey and its range of special features can make your car life that much easier, with a little less drama. Each of the videos focuses on a familiar and funny problem, and then shows us a solution, one that Honda has already thought about.
Being in the car with kids makes you miss the days when driving a car was just dull. There’s always some major drama, or as we called it: “Backseat Drama”. We created hilariously familiar and everyday stories that parents everywhere could relate to. The meltdown, the food fight, the pee break, and the “pull over” threat, they are a part of our pasts and our present—a part of growing up.
Director: Lena Beug
One of AdAge’s Top Campaigns of the 21st Century
Small Business Saturday inspired people across the country to support small, local businesses. From Washington D.C. to Washington State, governors, mayors, senators, and even President Obama, all voiced their support for Small Business Saturday. American Express encouraged small business owners to take charge of the day, helping them promote their businesses with free personalized ads, which appeared millions of times across the web.
The day continues to grow each year, with more individuals and local organizations continuing to embrace SBS as a holiday shopping tradition. My work on the campaign includes art directing for desktop, mobile, social platforms, and various print collateral.
As part of KB Home’s brand redesign, we created a series of assets that allowed our costumers to envision themselves in their new home. Easing the home design process, and bringing the power of KB’s customization to life.
Photographer: Shaun Fenn
Each year, Honda promotes their spring sales event. This Spring we chose to create a series of fun and fantastical stop motion videos depicting a messy garage turning into a clean one. The idea: to inspire our followers to clean their garages and fill them with a new Honda. We also launched a contest, asking our followers to share images and videos of their revamped garage for a chance to win a new Honda.
This year in Austin, we created the first SXSW activation you take home with you, to tell everyone that there’s an easier way to save receipts. Additionally, we transformed a local flower shop into SX Small Biz, giving small business and the self employed center stage.
Tasked with bringing the new LA Clippers look and feel to social, I art directed a series of images embodying the “Together As One” attitude that Clippers fans would be pumped to see on their social feed. I depicted the team as energetic, enthusiastic and inspiring. A team that every fan can take pride in.
